Selling with John Kelly

In order for John to properly market your home, both he and you must work together. His commitment to you, is to ensure a professional & thorough marketing plan and regular communication as to how your home is being marketed.


John is a Sales Representative working with Re/Max Realty Enterprises. His specialty is sales and negotiation and he is truly committed to making the sale of your home as seamless as possible. John is proud to have achieved various prestigious sales awards throughout his career but is even more proud by the impact he has had with his clients in the sale and/or purchase of their home. Not willing to rest on past achievements, John is actively involved in every aspect of selling your home. He oversees the fine details as well as the bigger negotiating objectives required to sell your home quickly.  John can be reached anytime through the contact information listed.


Marketing is important to us and an important tool used in selling your home is the use of a “For Sale” sign. The “For Sale” sign will be placed on your property and in some instances additional signs such as riders with QR codes or specifics about your home. Which will lead back to mobile & online exposure will be added and used to augment the main one on your property. This usually happens within one to two business days of you signing the listing documentation. Once an offer has been secured on your property, and all conditions have been waived (the sale is “firm”), the sign will be changed to “SOLD”. The “SOLD” sign will remain on your property for approximately two weeks after the sale.


A key element of the marketing effort is a comprehensive colour brochure promoting the many features of your home. This involves taking detailed notes of your property, including professionally shot interior and exterior photographs. If there is any information you would like to have included in the brochures, please be sure to notify John right away.


Your home will be advertised using the most appropriate media for your home, which may include Magazines, Newspaper & Online Exposure. No two homes are identical and the advertising chosen is based on John’s considerable experience in driving results to your home. In some cases John will use direct mail postcards to further market your home.


Multiple Listing Service: After signing the listing, your properties and pertinent information will be loaded onto the MLS computer system, which will show up on the next available “Hot Sheet”. Your information is now available to all Agents with access to MLS. Information is loaded onto the MLS system (realtor.ca) Monday to Friday, 8:30am to 2:00pm only. Therefore, any listings signed on the weekend or holidays will not appear on the MLS system until the next business day. Buyers often will see your listing on realtor.ca and then call for additional details. This is an invaluable cross-marketing tool.


The best exposure for your home is to allow as many agents as possible to view it. In order to facilitate this, the Toronto Real Estate Board holds “Agents Open Houses” 10:00am to 12:00pm on a regular schedule for the specific area your home is situated. This gives agents with prospective buyers to view your home and possible come back with their qualified buyer client.  All open houses will be catered with refreshments and food. John will follow up with you to give you all agent feedback.


One of the best marketing tools is the internet. Most prospective buyers will carefully review homes using the internet before choosing which ones they will visit in person. Your listing will appear within a few days of being loaded on the MLS system. www.johnkelly.ca is John’s personal website for promoting his listings. Each home is showcased with an individual photo gallery or professional shot photographs of the interior and exterior of your home. The features of your home will be promoted in detailed descriptions and specifications. Each home receives a custom ‘flash’ header welcoming viewers to your home. Unique internet addresses are created to give potential buyers direct access to your home listing website. In addition, we provide all the listing details as it is posted on Realtor.ca. Where available we provide downloadable floor plans and surveys, interactive maps showing your home location, and as available interactive satellite images of your home. Once the colour brochures for your home is approved, an electronic version of it will be added to your homes website for easy downloading by buyers.


Your home will also appear on Re/Max.com which is the Real Estate leader as we receive double the traffic and triple the lead volume. This is crucial as 95+% of buyers start their home search online and our websites increase the chances of finding you the right person or family for your home. Further, Re/Max is the first Real Estate Company to partner with Google and has won several awards. On top of all this internet exposure your home will appear on our company website remaxrealtyenterprise.com as well as countless websites that we share with to maximize your exposure and ultimately sell your home for more money in a shorter period of time.


Our appointment desk will call you to schedule appointments for agents who wish to show your home. If unable to reach you, they will leave a message advising you of the agents name and broker, along with the date and time they wish to access your home. Dependent on how you would like appointments to be handled, they will either release the lockbox combination to the agent and ask that they knock before entering, or they will wait for confirmation from you that the date and time are convenient.


For showings it is expected that you have tidied the home, both inside and out, and it is usually best if you are not home while people are being escorted around your home. Often your presence will make potential buyers feel uncomfortable and not give them opportunity to relax and feel the ambience of the home. Respect their need for privacy and allow about an hour for them to adequately review and discuss the house with their agents.


The ambiance of your home can be enhanced using lighting, music, calm and inviting scent as well as things like a fireplace. John’s experience in selling homes shows that a home with the correct “ambiance” helps the potential buyer relate more easily.


To make your home more accessible for showings, a lockbox will be placed on your door or on your property. The lock box allows John to securely place a key to your home in a location that is accessible for other agents so that they may unlock the door to your home to show it while you are not there. The combination to the lock box is secure and will only be given to agents with qualified buyers. As necessary we will release the security codes for disarming alarm systems during the home showings as well. Along with any important notes, such as instruction regarding pets.


When an offer is “registered”, John will contact you to make arrangements to present the offer to you. In the meantime, John will contact other agents who have recently shown your home, in addition to those specific agents with buyers interested in your home, to advise them of the offer and hopefully generate competing offers. This is the beginning of the negotiation process to sell your home. John will need to contact you for discussions and signatures to complete the process. This is a time sensitive period of negotiation and your availability is critical to a successful deal.


Most offers are written with conditions and a typical one is a home inspection. This inspection is usually completed within five business days of the acceptance of the offer, and is arranged and paid for by the Buyer.


Home Inspectors are bonded professionals looking for major problems, and a typical inspection takes between 2 to 4 hours, depending on the size of the home. The Buyer and the Buyers Agent may also be present for the duration of the home inspection, and we recommend that you not be present. The inspector checks the roof, attic, plumbing, electrical, heating and air conditioning systems, windows, basement, structures etc. The inspection is largely visual and will not cause any damage to your home. The Buyer obtains the report the same day and if there are any concerns or issues, their agent will contact our office. John will let you know the outcome of the inspection as soon as possible.


John strives to make the very best out of the relationship with him, and one of the reasons he is ranked among the top Sales Agents in your area is because of his commitment to you. One final thing he will do is ask that you complete an evaluation of his services. This feedback is critical and lets him know how he is doing and where he can improve. A pre stamped envelope will be provided.


If you’re planning a garage sale in the near future, please give our office a call to reserve our complementary garage sale signs. These may also be of use to friends or relatives.



Feel free to contact John anytime for a more detailed list of services John provides.



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© John Kelly Real Estate 2015